Ugandan manufacturers have been encouraged to consider the aspect of appeasing packaging of products in a bid to boost the sales locally, regionally, on the continent and internationally.
This was during the 2026 Science, Technology, and Innovation week held Kololo Ceremonial Independence Grounds in Kampala.
A powerful presentation by Cathy Muwumuza, the superintendent support services at the Science, Technology and Innovation (STI) Secretariat (STI-S) highlighted that indeed packing is the product.
“The consumer has a 7-second activation curve for the visual processing, emotional response before the buy decision. This is derived from how the product is packaged” Muwumuza spoke as she addressed the people before the launch of the packaging centre of excellence.
She also hinted about the research and mapping, global compliance, materials knowledge and supplier match making as other equally relevant components in marketing.
The science week lured Government officials, researchers, and industry players to discuss how Uganda can transition from innovation to commercially viable products.
Minister of Science, Technology and Innovation, Dr. Monica Musenero hinted that many locally made goods struggle to compete beyond Uganda’s borders not because of poor quality, but due to gaps in packaging, branding, and market readiness.
“Many production companies in Uganda fail to break even, yet the products themselves are good. The challenge is how they are presented and whether they meet the expectations of the market.” Dr Musenero remarked.
Dr. Musenero pointed out that logistical challenges around packaging—from design to material choice—often limit the ability of Ugandan products to penetrate both regional and global markets. She urged manufacturers to seek out knowledge, invest in better packaging solutions, and align with international standards if they are to remain competitive.
Her remarks were echoed by industry experts who stressed that packaging plays a far greater role than simply making products attractive on shelves.
At the technical level, experts also raised concerns about product safety and integrity. Dr. Julia Kigozi of Makerere University explained that improper packaging can compromise products even after successful processing.
Manufacturers were also reminded of the importance of complying with regulatory requirements, particularly for export markets where standards are stringent and non-negotiable.
Speakers stressed that while efforts are underway to address these gaps, the responsibility ultimately lies with manufacturers to adopt better practices and invest in quality improvement.
“We want to reclaim the value of Uganda innovation” Dr Ezra Muhumuza, the Executive Director of Uganda Manufacturing Association (UMA) spoke during a panel of discussion about the gap in packing.
The science week also witnessed the official launch of the E-Bus by the minister of works and transport General Edward Katumba Wamala.
