Kinyara Sugar Limited has provided a mega sponsorship boost to Kitara Football Club worthy Ug.Shs 300,000,000.
This sponsorship is for two years and extension from the previous two year’s running contract.
The new deal was officially announced at the company’s headquarters in Masindi on Thursday, 16th July 2026 with binding agreements and contracts signed.
Kinyara Sugar Limited was ably represented by the Chief Executive Officer (CEO) Ramalingam Ravi whilst the KItara CEO Joshua “Taata Angel” Atugonza led the football club’s delegation.
“From the management side, we appreciate Kitara Football Club for their continuous, victorious excellence in Ugandan football. We are proud to be a key sponsor, and we congratulate the club and the entire team. We are also happy to announce that we are extending our engagement to continue this journey with Kitara Football Club. I want to take this opportunity to congratulate the management for lifting and transforming the image and standard of football across the Bunyoro community. That is what we are most proud of, and we wish them a great season ahead.” Ravi spoke.
Atugonza appreciated Kinyara’s continued commitment to the club, describing the contract renewal as another milestone in a relationship built over several years.
“Today we’ve witnessed yet another huge occasion. We are here at the Kinyara Sugar Limited headquarters to renew our partnership, and we appreciate the financial support Kinyara has given us over the years. We don’t take it for granted. I want to thank the management of Kinyara Sugar Limited for continuing to trust us with their logo. We promise to carry it high now that we are heading into continental football, this brand will travel beyond Uganda’s borders” Atugonza remarked.
Kinyara and Kitara have enjoyed a fruitful partnership over the past two seasons, with the sugar manufacturer’s logo featuring prominently on the front of the Royals’ training and match day jerseys.
Kitara capped last season by winning the Stanbic Uganda Cup, and the club will now step onto the continental stage in the CAF Confederation Cup this September.
As Kitara prepares for the 2026/27 season, the renewed partnership will give Kinyara Sugar Limited continued visibility across the Uganda Premier League, the CAF Confederation Cup, and the Stanbic Uganda Cup.
The deal also includes branding rights at all Kitara home matches, joint appearances at press conferences, and expanded fan engagement across the Bunyoro region.
Besides football, Kinyara Sugar Limited also bankrolls Golf, Cricket, Squash and a number of community based projects as part of the company’s Corporate Social Responsibility (CSR) cause.
