Premier Distilleries Limited (PDL), the manufacturer of coffee-flavoured Vodka and Simba Gin, is gearing up for the grand finale of the “Bikole-Masavu” promotional campaign as it enters its final week.
The three-month nationwide campaign, which has swept through towns and trading centers across the country, has seen over 800,000 participants and more than 340,000 winners walk away with exciting prizes ranging from TV sets, motorbikes and tuk-tuks to cash and smartphones.
One lucky participant will soon be crowned the grand winner of the UGX 50 million cash prize, which is a life-changing reward designed to give back to loyal consumers in a meaningful way.
Customers are, however, still winning big with the recent winners coming from Fort Portal.
Christopher Basala, a resident of Mubuku, Kasese, expressed his overwhelming gratitude upon receiving his prize.
He said, “Winning this tuk-tuk is more than I ever expected, it’s a fresh start for me. I plan to use it to earn a living and support my family. I’m truly grateful to Premier Distilleries for giving people like me a chance to change our lives.”
Since its launch in August 2025, ‘Bikole-Masavu‘ has been a celebration of the everyday Ugandan life. Through roadshows, market activations, and on-the-ground engagements, the campaign has connected directly with communities, from urban centers to rural towns.
The promotion has resonated strongly with hardworking Ugandans in the informal sector, many of whom see the prizes not just as rewards but as tools to uplift their livelihoods.
Tuk-tuks and boda-bodas have elevated the lives of the past winners, while cash prizes and smartphones have opened new opportunities for small business growth and personal development.
“Bikole-Masavu has been about celebrating the everyday Ugandan who works hard to make ends meet,” said Godfrey Serutta, Head of Sales at Premier Distilleries Limited.
“The overwhelming participation we’ve seen over the past three months shows the trust our consumers have in the brand and their belief in the value of this campaign.”
The campaign has not only rewarded thousands but also strengthened Premier Distilleries’ bond with its customers. Weekly draws have kept momentum high, turning ordinary shopping experiences into life-changing opportunities for many.
Notable winners from this week include, Tusiime Saulo from Kyenjojo who won UGX 1 million, Mugisa Charles from Masindi, who won a brand-new smart TV and Tusiime Devis who walked away with a brand new smartphone.
