Singer Bebe Cool kicked off his European leg of the Break the Chains media tour last week.
And it’s already an eventful tour. From linkups with WizKid’s DJ- Dj Tunez, to teaching RnB legend- Craig David, some Luganda words; it is clear Bebe Cool is not leaving a stone unturned for his album.
On Tuesday night, Bebe Cool hosted his first Break The Chains Album listening party outside Uganda and Africa.
Dubbed ‘The Break The Chains Playback Party,’ the listeners party kicked off at 7pm (UK time), at Masq London, Restaurant and Bar, and was attended by Bebe Cool’s UK fans and the media.
Masq London is a renowned event venue where African artists have dined and performed over the years.
Masq London has been a host to artists such as Davido, Ruger, Poco Lee, Ms Banks, and many more. In fact, Nigerian star Davido had his Timeless album release party at Masq London.
This was Bebe Cool’s first showcasing at the venue.
On the first day of his media tour, Bebe Cool visited a number of media houses, gifted media personalities the Break the Chains merchandise, and of course, had them dancing to his new music.
Some breakout moments included a visit to BBC, where he linked up with his collaborator, producer, and BBC 1Xtra presenter, DJ Edu, on his show Afrosound, and a link-up with DJ Target, also of BBC.
He later made a monumental visit to Cosoro Radio, one of the most celebrated Afrobeats media houses, where he talked about making the album and most of the inspirations behind it.
London is a big part of the Afrobeats story, thanks to different generations of Africans who have relocated to the city over the years.
From D’Banj to Tiwa Savage, each breakout Afrobeats artist has a story with London. Some started as backup artists, while others were discovered there while studying.
From sounds such as Afro-electronic, Afrotech, and Afro-pop, Bebe Cool’s Break the Chains is on a mission to get into sounds Africa is adopting.
This time, unlike his contemporaries whose priorities have always been controlling the dancefloor, he’s hellbent on controlling the streams.
With collaborations with DJ Edu, Yemi Alade, and Joshua Baraka, Bebe Cool is solidifying his position in African music; he sings with the princess of Afrobeats, whose impact on the genre has global appeal.
While in DJ Edu and Joshua Baraka, he has two of the most beloved Afrobeats gents: Edu, a stakeholder in the UK music scene, and Baraka, a rising star from East Africa.
Break the Chains, Bebe Cool says, is an album where he goes against many of the things he believed in, singing entirely in English and attempting Afrobeats.
The album, which dropped on May 30, is available on all streaming platforms.
