‘Africa Rising’ sets the course for 2026 as AMC, TICON Africa, and ASCON come together to launch three landmark conferences in Zambia.
The Official Launch Event will take place on 16 March 2026 during a live broadcast from Lusaka.
It will invite professionals across Africa to engage with a shared vision for growth and collaboration.
Each conference focuses on a core driver of Africa’s development: marketing, technology, and supply chain.
Together, these sectors strengthen competitiveness, support regional integration, and advance the concept of ‘Africa Rising’ through innovation and skills development.
During the live broadcast, the three bodies will confirm their partnership through a formal signing. They will outline the strategic goals of the September conferences and explain why launching them together matters now.
The programme will also share themes, topics, expected speakers, and the involvement of senior officials.
This early engagement prepares professionals for the conferences taking place in Livingstone, Zambia, from 23 – 25 September 2026.
The African Marketing Confederation (AMC) will use its 2026 conference to deepen insight into Africa’s evolving marketing landscape.
The AMC continues to expand professional designations and strengthen collaboration through specialized chapters.
It also supports shared learning across the continent.
As a founding member of the World Marketing Council, the AMC is also strengthening global alignment, with council representation set to feature at the 2026 conference.
The 2026 AMC Conference will advance this work by presenting research, practical knowledge, and Africa-centred approaches to marketing excellence.
Alongside marketing, the Technology Information Confederation Africa (TICON Africa) will focus on digital readiness and future skills.
The organization’s work in youth empowerment, women’s leadership, compliance, and ICT standards reflects Africa’s digital ambitions.
In 2026, TICON Africa will also introduce its Job Portal. This platform will connect ICT professionals with opportunities across the continent.
The 2026 TICON Africa Conference will encourage knowledge exchange and strengthen collaboration in Africa’s growing technology ecosystem.
Completing this trio, the African Supply Chain Confederation (ASCON) will host its inaugural conference.
It will bring supply chain leaders together to address capability gaps, resilience, and regional trade systems.
Stronger supply chains support industrial growth and enable cross-border mobility.
They also strengthen Africa’s global competitiveness.
The 2026 ASCON Conference will promote practical learning and build partnerships across logistics, operations, and transport networks.
Together, these efforts shape the broader purpose of the Official Launch Event.
It invites professionals, institutions, and partners to understand the vision, engage with the leadership teams, and prepare for the September conferences.
It further reinforces the overarching theme, ‘Africa Rising’, through unified action, shared expertise, and strengthened professional networks.
And in 2026, the AMC, TICON Africa, and ASCON do more than convene conferences; they will issue a continental call to rise together, united by purpose, driven by progress, and determined to shape Africa’s next chapter.
ABOUT THE AFRICAN MARKETING CONFEDERATION
The African Marketing Confederation is the ground-breaking Pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.
Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations, fostering the exchange of expertise and information, and promoting the marketing profession.
By unifying these bodies, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level.
The AMC aims to grow and support leaders in marketing in Africa through this platform.
The emerging internationalization of the AMC, through strategic partnerships with marketing bodies on other continents, is a key priority.
This aligns with its overarching goal of elevating African marketing and marketers on the global stage.
