Global sports brand PUMA has launched the ULTRA NITRO™ 7, the first football boot to feature NITROFOAM™ ELITE, and the fastest boot the brand has ever made.
Reinforcing its status as a leading force in African football, PUMA unveils the all-new ULTRA NITRO™ 7 already seen on the world’s biggest stage this summer, delivering speed, precision and explosive performance.
Built into both the sock liner and the footbed of the ULTRA NITRO™ 7, this is engineered to compress and rebound instantly – adding spring to the underfoot, so that every push-off feels quicker, sharper, and more explosive.
Dominique Gathier, PUMA VP Teamsport said: “Bringing NITRO™ to football, with its superior energy return and faster pace, and specifically to a boot built around pure speed, is a significant moment for us. The ULTRA NITRO™ 7 is the fastest boot we have ever made, and players are going to feel why the moment they put it on.”
The ULTRA NITRO™ 7 is built around that single idea; speed in every detail. The re-engineered ULTRAWEAVE upper is significantly lighter than its predecessor, cutting weight without cutting corners, so players get targeted support and a closer feel on the ball even at top speed.
Renowned for producing some of the game’s fastest and most dynamic players, African football continues to shape the modern game, making ULTRA NITRO™ 7 a natural fit for the continent’s next generation of talent, because at the heart of PUMA’s football presence is its strong connection to Africa, with partner federations including Morocco, Ghana, Senegal, Côte d’Ivoire and Egypt continuing to play a central role in the brand’s global football story. Together, these nations underline PUMA’s long-term commitment to African football and the influence these nations have in shaping the future of the global game.
For those players in Africa and beyond who want to take the story one step further, the ULTRA NITRO™ 7 comes in a laceless version, as well as a women’s fit version of the boot being available, featuring the same NITROFOAM™ ELITE technology in a redesigned silhouette built around the anatomy of the female foot.
Andrej Zwer, PUMA Director Product Line Management Teamsport Footwear, said: “Every detail in the ULTRA NITRO™ 7 exists to make fast players faster. The new speed last, the weight reduction, the laceless option are decisions we made because the players we work with told us exactly what they needed, and we built it.
The boot launches as part of PUMA’s Q3 Arrival Pack, a white and red drop that also sees the launch of the FUTURE 9 ULTIMATE, built for playmakers, and the KING 20 ULTIMATE. Three boots, three distinct identities, one statement of intent.
As worn on pitch by Neymar Jr, newly crowned World Champion Marc Cucurella, Xavi Simons, Cody Gakpo, Samir El Mourabet, Ibrahim Sangare, Kalidou Koulibaly, Morgan Rogers and Christian Pulisic.
