Over 200 Government communicators trained in strategic communications and digital skills

Spread the love

The Ministry of ICT and National Guidance (MoICT & NG) in partnership with MultiChoice Africa Holdings represented by MultiChoice Uganda, the leading provider of premium pay-TV entertainment in Uganda, is proud to mark the successful completion of a comprehensive Strategic Communications and Digital skills training programme for Government Communications Officers.

The graduation ceremony, officiated by the Permanent Secreatary of Ministry of ICT and National Guidance, Dr. Aminah Zawedde, was held at the National ICT Innovation Hub in Nakawa.

Dr. Aminah Zawedde, Permanent Secretary, Ministry of ICT and National Guidance making her remarks at the graduation ceremony of Government Communications Officers in Strategic Communications and Digital Skills training.

The week-long capacity-building initiative was held in 2 cohorts on 07^th to 08^th July and 09^th to 10^th July 2025 and is part of the broader Memorandum of Understanding (MOU) signed between the Ministry and MultiChoice Africa Holdings to promote digital literacy, responsible communication, and local capacity building in Uganda.

The training covered essential areas such as issues and crisis management, localization of government communications, visual media and storytelling.

***Hassan Saleh, Managing Director, MultiChoice Uganda making his remarks at the graduation ceremony of Government Communications Officers in Strategic Communications and Digital Skills training.***

The training, paired with real-life case studies and group exercises, equipped the participants with the necessary tools for public communication especially in a rapidly evolving digital media environment.

Dr. Aminah Zawedde highlighted the importance of collaboration between the private and public sectors for national growth. She stated that, “Through this training, we have laid a strong foundation for enhanced citizen engagement and national development. We are proud to be tapping into MultiChoice Uganda’s extensive expertise in broadcasting and digital content development.”

Speaking at the graduation, Hassan Saleh, Managing Director, MultiChoice Uganda, said, “At MultiChoice Uganda, we believe that great storytelling is essential to progress. We are proud to be executing activities we set out to achieve with the MOU signed with the Ministry last year. We are also honored to support the Ministry in enhancing the voice of government and building a stronger connection with the public.”

L-R: Moses Watasa, Commissioner Communication and Information Dissemination, MoICT, Dr. Aminah Zawedde, Permanent Secretary, MoICT and Hassan Saleh, Managing Director, MultiChoice Uganda at the graduation ceremony of Government Communications Officers in Strategic Communications and Digital Skills training.

Speaking on behalf of the participants, Hellen Kawesa, Assistant Director Communications and Public Relations at Parliament of Uganda, commented, “We extend our heartfelt gratitude to the MoICT& NG and MultiChoice for the invaluable training, where we learnt the critical importance of crisis communication, localized communication and storytelling among others. We recognized the potential of using our phones to take pictures that communicate well.”

While addressing the media, Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda expressed his gratitude to the Ministry for their partnership and collaboration in advancing storytelling, skills development, and strengthening national institutions through effective communications training.